How do you extend a brand to a new luxurious experience that your guests will remember for the rest of their lives? How to transform a geothermal power station to Blue Lagoon Iceland, a world famous spa destination featuring hotels, restaurants, spa and skincare products?
Partner, Chief Design Officer Sigurdur Thorsteinsson tells us the story of partnership between Design Group Italia and Blue Lagoon, that started in 1997 and is still on-going. Together, the companies have applied a human centered design approach to create the unique destination, from branding to PR, from interior design to custom made solutions, from customer experience to digital transformation.
Innovation in Hospitality