Programma – Hicon

Scarica il programma 2020

Getting things done

An event dedicated to pushing the gaze beyond the horizon, to cross the border to look at the future. A day dedicated to being inspired by what is pressing against the boundaries and that is about to happen.

Visionary Hall
Hospitality Hall
Officina

09:30 - 10:00
Getting things done - ITA -
By Giancarlo Carniani e Mirko Lalli direzione scientifica di Hicon
10:00 - 10:30
Interview with CEO Booking.com - ENG -
By Philip Wolf Founder, Phocuswright, Glenn Fogel CEO, Booking.com

Philip Wolf intervista Glen Vogel, CEP di Booking.com
Interview
10:30 - 10:50
An Asian point of view - ENG -
By Chetan Kapoor Co-Founder and Chief Strategy Officer, Safe Travel Barometer
10:50 - 11:15
Rethinking travel: where to next? (What leisure travellers want) - ITA -
By Francesca Benati Senior Vice President Online Travel Companies WEMEA & Managing Director Italy, Amadeus
11:15 - 11:35
Keep your Finger on the Pulse – Post-Crisis Global Travel Trends - ENG -
By Olivier Ponti Vice President Insights, ForwardKeys
11:35 - 11:55
Il futuro non smetterà di arrivare: la trasformazione digitale del Gruppo Alpitour - ITA -
By Francesco Ciuccarelli CIO e CTO del Gruppo Alpitour
11:55 - 12:00
Global trends for future food travelers
By Roberta Garibaldi President of the Italian Association of Gastronomy Tourism and member of the Board of directors of the World Food Travel Association
12:00 - 12:20
Tra narrazione e conversione: esperienza utente, branding e sales strategy tra food e turismo - ITA -
By Giorgio Soffiato Managing Director, Marketing Arena
12:20 - 12:35
How can we leverage event spaces to create hybrid events in the new normal? - ENG -
By Ho Yin Cheung Founder & CEO, Remo
12:35 - 13:00
High Tech/High Touch – The Hotel Brand of the Future - ENG -
By David Turnbull Founder, Denizen
13:00 - 13:30
Networking break
13:30 - 14:00
Hybrid: do you really want to hurt me? - ENG -
By Patrizia Semprebene Buongiorno Vice President, AIM Group International, Rome, Italy, Matthias Schultze Managing Director, GCB German Convention Bureau e.V., Carlotta Ferrari President, Convention Bureau Italia
14:00 - 14:05
The future of travel is about seamlessly personalising the entire trip - ENG -
By Alexandros Trimis CEO & Co-Founder at Welcome Pickups
14:05 - 14:35
To the brink and back - ENG -
By Lorraine Sileo Senior Analyst and Founder of Phocuswright Research Practice
14:50 - 15:05
Research for the future - ENG -
By Orla Lee Vice President, Market Management EMEA, Expedia Group
15:05 - 15:20
The future is so bright I've got to wear shades - ITA -
By Giovanna Manzi CEO, BWH Hotel Group Italia
15:20 - 15:40
The technology to be human - ENG -
By Jonathan Epstein Chief Executive Officer, Celebrated Experiences
15:40 - 15:55
Using Data-driven Marketing to Drive Demand during a Pandemic - ENG -
By Chris Blaine VP Sales EMEA & APAC, Sojern
15:55 - 16:05
Networking break
16:05 - 16:30
Responsible travelers, responsible humans. - ITA -
By Massimiliano Ventimiglia Founder, Onde Alte
16:30 - 16:40
"Due anni che viaggio leggera" - ITA -
By Alice Pomiato Digital Nomad | Work, International Travel and Personal Development
16:40 - 16:45
Networking break
16:45 - 17:15
The opinion
By Yahya Fetchati Strategic Advisor, The Data Appeal Company
17:15 - 17:45
The mentor and four proteges - ENG -
By Philip Wolf Founder, Phocuswright, Julia Hawkins CEO + Co-Founder, Cabinet, Trisha Fridrich Principal, The L&W Team, Lillian Rafson Founder, CEO at Pack Up + Go, Tara Cappel Founder, CEO @ FTLO Travel
17:45 - 18:00
Conclusioni
By Giancarlo Carniani e Mirko Lalli direzione scientifica di Hicon

09:50 - 10:00
Introduzione panel
By Nicola Delvecchio Hospitality consultant and trainer, Teamwork
10:00 - 10:30
Outdoor: a data driven approach - ITA -
By Luca Zorloni Business Editor, Wired Italia, Eugenio Cignolini Director of Revenue Management at Human Company, Matteo Doveri CMO - Ht&t Consulting
10:30 - 10:50
Lights on Italy. voco, Reliably different - ENG -
By Hylko Versteeg Associate Vice President, Development Southern Europe, IHG Group, Carmela Crisafulli Director Strategic Delivery EMEAA, voco InterContinental Hotels Group
10:50 - 11:10
Radisson Individuals, il nuovo soft brand di Radisson Hotel Group - ITA -
By Mauro Vinci Senior Director Business Development Italy, Radisson Hotel Group
11:10 - 11:30
ROVE Brand Solutions & Innovations - ENG -
By Paul Bridger Head of Rove Hotels
11:30 - 12:00
Networking break
12:00 - 12:20
Come ottenere il massimo risultato senza grandi investimenti con nuove tecnologie e canali distributivi - ITA -
By Marco Bacchilega CEO, Bakuun.com
12:20 - 12:50
Increase bookings and customer value in a subscription economy - ENG -
By Michael Ros CEO, Bidroom
12:50 - 13:00
Talkback
By Nicola Delvecchio, Mauro Santinato e Emanuele Nardin direzione scientifica di Hicon
13:00 - 13:30
Networking break
13:30 - 13:50
Remote workers are the new target! Who is already on the front line? - ITA -
By Fabio Coppola Chief Visionary Officer & Co Founder, YELLOWSQUARE
13:50 - 14:10
Here and now: how to be pro-active in an ever-changing environment - ITA -
By Roberto Franchi CEO, Combo
14:10 - 14:15
Networking break
14:15 - 14:35
Il dato è tratto. AI Data-driven per emergere nel new normal - ITA -
By Massimo Dell’Erba CTO e Co-founder, Premoneo
14:35 - 14:55
The Truth About AI: What Hoteliers Need to Know Today - ENG -
By Brendan May Managing Director, Hotel ResBot
14:55 - 15:00
Networking break
15:00 - 15:20
Big or small… how relevant will data and data analytics be in the future of the hospitality industry - ENG -
By Damiano Zennaro Director, Global Advisory Services, IDeaS Revenue Solutions
15:20 - 15:40
Revenue Managers can redefine their role post-pandemic by mastering Hotel Business Intelligence to become Strategic Advisors - ENG -
By Ujjwal Suri Vice President, Global Revenue & Distribution, Fornova
15:40 - 15:50
Talkback
By Nicola Delvecchio, Mauro Santinato e Emanuele Nardin direzione scientifica di Hicon
15:50 - 16:10
Addio 2020, benvenuto 2025, cinque anni in uno di evoluzione tecnologica - ITA -
By Federico Zucca Responsabile commerciale, STS Hotel
16:10 - 16:20
Augmented Reality Experience Travel
By Riccardo Campione Academic Instructor, Les Roches Crans-Montana Global Hospitality
16:20 - 16:40
Oltre il design e la digitalizzazione, la community come driver di innovazione - ITA -
By Nicola Accurso 21 Way Of Living - Managing Director
16:40 - 17:00
CampusX: quando l’ospitalità ibrida diventa Student Housing - ITA -
By Samuele Annibali Chief Operating Officer, CampusX
17:00 - 17:20
Digitalization & Automation - The hotels of tomorrow for the travelers today - ENG -
By Luca Zambello Co-Founder and Chief Executive Officer, Jurny Inc., David Phillips Co-Founder and President, Jurny Inc.
17:20 - 17:30
Conclusioni
By Nicola Delvecchio, Mauro Santinato e Emanuele Nardin direzione scientifica di Hicon

10:25 - 10:30
Opening
By Silvia Moggia Management & Marketing Turistico, Robi Veltroni Founder, Officina Turistica
10:30 - 10:50
Marketing e destinazioni turistiche: cosa abbiamo imparato nell'ultimo anno? - ITA -
By Alberto Casna Client Director, Marketing Arena
10:50 - 11:10
Tecnologia, trascendental tourism ed esperienze turistiche. Turmanesimo o Umarismo?
By Tiziana Tirelli Consulente di internazionalizzazione turistica
11:10 - 11:35
KPIs: uno, nessuno, centomila - ITA -
By Antonio Pezzano CEO & Founder di DMI
11:35 - 12:00
Dallo 'spray and pray' al real-time marketing. Consigli per le DMO nell'era degli algoritmi - ITA -
By Luca Romozzi Sr. Director South Europe & Tourism Sojern Ltd
12:00 - 12:25
In-sostenibilità - ITA -
By Damiano De Marchi Senior Analyst. Destinations and Tourism Specialist, The Data Appeal Company

Per il turismo la crisi pandemica si sta dimostrando sempre di più come un elemento catalizzatore del cambiamento di fenomeni già in atto, che vengono accelerati o accantonati con una potenza e velocità inattesa. Esempi concreti e una sfida per destinazioni e ospitalità per dominare questo processo e non esserne travolti: la sostenibilità, con accezioni innovative.
12:25 - 12:40
Case History
12:40 - 12:55
Case History
12:55 - 13:05
Talkback
By Damiano De Marchi Senior Analyst. Destinations and Tourism Specialist, The Data Appeal Company, Silvia Moggia Management & Marketing Turistico
13:05 - 13:10
Intervista doppia
By Robi Veltroni Founder, Officina Turistica, Giancarlo Carniani General Manager TOFLORENCE HOTELS, Analyst PhoCusWright Inc.
13:10 - 13:35
Sea Working, Brindisi e la co-creazione di destinazioni in cui tornare a vivere e lavorare - ITA -
By Emma Taveri CEO, Destination Makers
13:35 - 13:45
Networking Break
13:45 - 14:25
Blockchain
By Luca de Giglio CEO & FOUNDER, TripsCommunity.com
14:25 - 14:35
Blockchain
By Edoardo Colombo Freelance
14:35 - 14:45
Blockchain
By Rodolfo Baggio Professor Master in Economia del Turismo, Università Bocconi
14:45 - 14:55
Networking break
14:55 - 15:00
Intervista doppia
By Robi Veltroni Founder, Officina Turistica, Mirko Lalli CEO & Founder, Travel Appeal
15:00 - 15:20
Mercato LGBTQ+ Destinazioni e trend - ITA -
By Alessio Virgili Rappresentante legale, Sonders & Beach Italy srl
15:20 - 15:40
Mercato LGBTQ+ Destinazioni e trend - ITA -
By Robert Peaslee Managing Director of International Operations di Sonders & Beach USA
15:40 - 15:55
Mercato LGBTQ+ Destinazioni e trend - ITA -
By Maria Elena Rossi Direttore Marketing e Promozione, ENIT
15:55 - 16:10
Mercato LGBTQ+ Destinazioni e trend - ITA -
By Roberta Guaineri Assessora al Turismo, Sport e Tempo libero, Milano Municipality
16:10 - 16:20
Networking Break
16:20 - 16:25
Intervista doppia
By Robi Veltroni Founder, Officina Turistica, Mauro Santinato CEO, Teamwork
16:25 - 16:35
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Andrea Romanelli Presidente Federalberghi Pisa
16:35 - 16:45
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Nicola Zoppi Senior Consultant Mind Lab Hotel
16:45 - 16:55
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Varner Ferrato Co Founder Mind Lab Hotel
16:55 - 17:05
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Zeno Govoni General Manger Hotel Annunziata
17:05 - 17:15
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Roberta Basso CEO, Basso Hotels & Resorts
17:15 - 17:25
Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -
By Simona Tozzi Presidente sezione Turismo, Sanità e Wellness Confindustria Grosseto
17:25 - 17:35
Chiusura
By Silvia Moggia Management & Marketing Turistico, Robi Veltroni Founder, Officina Turistica

Schedule

Scarica il programma 2020

Getting things done

Visionary Hall

Hospitality Hall

Officina

Getting things done - ITA -

Interview with CEO Booking.com - ENG -

An Asian point of view - ENG -

Rethinking travel: where to next? (What leisure travellers want) - ITA -

Keep your Finger on the Pulse – Post-Crisis Global Travel Trends - ENG -

Il futuro non smetterà di arrivare: la trasformazione digitale del Gruppo Alpitour - ITA -

Global trends for future food travelers

Tra narrazione e conversione: esperienza utente, branding e sales strategy tra food e turismo - ITA -

How can we leverage event spaces to create hybrid events in the new normal? - ENG -

High Tech/High Touch – The Hotel Brand of the Future - ENG -

Networking break

Hybrid: do you really want to hurt me? - ENG -

The future of travel is about seamlessly personalising the entire trip - ENG -

To the brink and back - ENG -

Research for the future - ENG -

The future is so bright I've got to wear shades - ITA -

The technology to be human - ENG -

Using Data-driven Marketing to Drive Demand during a Pandemic - ENG -

Networking break

Responsible travelers, responsible humans. - ITA -

"Due anni che viaggio leggera" - ITA -

Networking break

The opinion

The mentor and four proteges - ENG -

Conclusioni

Introduzione panel

Outdoor: a data driven approach - ITA -

Lights on Italy. voco, Reliably different - ENG -

Radisson Individuals, il nuovo soft brand di Radisson Hotel Group - ITA -

ROVE Brand Solutions & Innovations - ENG -

Networking break

Come ottenere il massimo risultato senza grandi investimenti con nuove tecnologie e canali distributivi - ITA -

Increase bookings and customer value in a subscription economy - ENG -

Talkback

Networking break

Remote workers are the new target! Who is already on the front line? - ITA -

Here and now: how to be pro-active in an ever-changing environment - ITA -

Networking break

Il dato è tratto. AI Data-driven per emergere nel new normal - ITA -

The Truth About AI: What Hoteliers Need to Know Today - ENG -

Networking break

Big or small… how relevant will data and data analytics be in the future of the hospitality industry - ENG -

Revenue Managers can redefine their role post-pandemic by mastering Hotel Business Intelligence to become Strategic Advisors - ENG -

Talkback

Addio 2020, benvenuto 2025, cinque anni in uno di evoluzione tecnologica - ITA -

Augmented Reality Experience Travel

Oltre il design e la digitalizzazione, la community come driver di innovazione - ITA -

CampusX: quando l’ospitalità ibrida diventa Student Housing - ITA -

Digitalization & Automation - The hotels of tomorrow for the travelers today - ENG -

Conclusioni

Opening

Marketing e destinazioni turistiche: cosa abbiamo imparato nell'ultimo anno? - ITA -

Tecnologia, trascendental tourism ed esperienze turistiche. Turmanesimo o Umarismo?

KPIs: uno, nessuno, centomila - ITA -

Dallo 'spray and pray' al real-time marketing. Consigli per le DMO nell'era degli algoritmi - ITA -

In-sostenibilità - ITA -

Case History

Case History

Talkback

Intervista doppia

Sea Working, Brindisi e la co-creazione di destinazioni in cui tornare a vivere e lavorare - ITA -

Networking Break

Blockchain

Blockchain

Blockchain

Networking break

Intervista doppia

Mercato LGBTQ+ Destinazioni e trend - ITA -

Mercato LGBTQ+ Destinazioni e trend - ITA -

Mercato LGBTQ+ Destinazioni e trend - ITA -

Mercato LGBTQ+ Destinazioni e trend - ITA -

Networking Break

Intervista doppia

Albergatori e stravolgimento nel travel. Come lo si affronta - ITA -