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Visionary Hall
Smart Hall

09:20 - 09:30
Welcome greeting
By Mauro Santinato, Mirko Lalli, Giancarlo Carniani, Silvia Moggia and Nicola Delvecchio organisation and scientific direction - Hicon
09:30 - 09:45
Introduction - DATA
By Mirko Lalli, Giancarlo Carniani, Nicola Delvecchio scientific direction - Hicon
09:45 - 09:55
The evolution of the marketplace: technological innovation to optimize the traveler's experience
By Walter Lo Faro Sr. Director, Market Management Southern Europe, Expedia, Giancarlo Carniani General Manager TOFLORENCE HOTELS, Analyst PhoCusWright Inc.
09:55 - 10:05
A look ahead: Insights and strategies to drive profitable demand in 2023
By Valentina Gualtieri Director of Sales Italy & Malta - Amadeus Hospitality, Giancarlo Carniani General Manager TOFLORENCE HOTELS, Analyst PhoCusWright Inc.
10:05 - 10:15
A look to the past to anticipate the future - travel trend in 2023
By Alberto Yates Regional Director Partner Services - Booking.com
10:15 - 10:45
Guest Expectations powered by Web3
By Sebastien Leitner Vice President Strategic Partnerships - Cloudbeds, Giancarlo Carniani General Manager TOFLORENCE HOTELS, Analyst PhoCusWright Inc.
10:45 - 11:00
Talk Back
By Giancarlo Carniani General Manager TOFLORENCE HOTELS, Analyst PhoCusWright Inc.
11:00 - 11:30
Break and networking
11:30 - 11:55
Taking hospitality by storm - Pater Noster lighthouse and the new luxury
By Magnus Stenberg Concept developer & Partner, Stylt, Nicola Delvecchio Hospitality consultant and trainer, Teamwork
11:55 - 12:25
Friction, an unknown concept for digital native guests
By Lennert De Jong President - Planet , Nicola Delvecchio Hospitality consultant and trainer, Teamwork
12:25 - 12:40
How to become more human by using digital solutions?
By MariaPia Intini Development & Investment Director, Europe, citizenM, Nicola Delvecchio Hospitality consultant and trainer, Teamwork
12:40 - 12:45
Talk Back
By Nicola Delvecchio Hospitality consultant and trainer, Teamwork
12:45 - 13:00
Designing the new Hospitality: the 7-minute rule
By Marco Bonaventura VAR Channel Account Manager, Italy - Cambium Networks
13:00 - 14:10
Networking lunch
14:10 - 14:30
remote work... but in real life
By Berardino D'Errico Founder & CEO, Smartway
14:30 - 14:50
Demystifying Sustainability
By Paolo Iabichino Creative Director, Author, Lecturer, Mirko Lalli CEO & Founder, The Data Appeal Company
14:50 - 15:10
No Sleep! From 0 to 300,000 leads thanks to the crisis
By Simone Livadoti Founder - Nessun Dorma, Mirko Lalli CEO & Founder, The Data Appeal Company
15:10 - 15:30
Metaverse, blockchain and NFT: instructions for use
By Sara Noggler CEO - Polyhedra, Mirko Lalli CEO & Founder, The Data Appeal Company
15:30 - 15:50
Artificial Intelligence Fortune Teller
By Sertaç Taşdelen Co-Founder & CEO - Vision, Mirko Lalli CEO & Founder, The Data Appeal Company
15:50 - 16:00
Talk back
By Mirko Lalli CEO & Founder, The Data Appeal Company
16:00 - 16:20
Rebuilding Tourism in Europe
By Sean Taggart Commercial Director - ETOA, Silvia Moggia Social Media Manager & Marketing Consultant, The Data Appeal Company
16:20 - 16:30
Tourism and sustainability
By Marco Cattaneo Director - National Geographic Italy, Silvia Moggia Social Media Manager & Marketing Consultant, The Data Appeal Company
16:30 - 16:45
Break and networking
16:45 - 17:05
A true Sustainable Destination
By Annakaisa Ojala Digital Development Manager - Visit Finland, Silvia Moggia Social Media Manager & Marketing Consultant, The Data Appeal Company
17:05 - 17:25
Airlander
By George Land Commercial Business Development Director - Hybrid Air Vehicles Ltd
17:25 - 17:30
Talk back
By Silvia Moggia Social Media Manager & Marketing Consultant, The Data Appeal Company
17:30 - 18:00
Networking
By Mauro Santinato, Mirko Lalli, Giancarlo Carniani, Silvia Moggia and Nicola Delvecchio organisation and scientific direction - Hicon

10:00 - 10:15
Innovation and sustainability: why they are closely linked
By Andrea Agazzani Hospitality consultant and trainer, Teamwork
10:15 - 10:30
How to improve the Guest experience through the "Digital Guest Experience
By Stefano Lombardi Director Dev & Digital Ecosystem, BWH Hotel Group Italy
10:30 - 10:45
Feedback economy: the key to success in hospitality
By Luca Albano Director Italy, Customer Alliance
10:45 - 11:00
High-Impact Brand Reputation. How to strongly and stably boost Brand Reputation
By Francesco Dicuonzo Managing Director - Diamonds Consulting Group
11:00 - 11:30
Break and networking
11:30 - 11:45
How to ride the wave without drowning: customised software that responds to market trends
By Letizia Scandelli Account Manager, BeSafe Group
11:45 - 12:00
Psychology and finance at the service of the guest and the tourism enterprise
By Mattia Casadio CEO, Holipay
12:00 - 13:00
Google and Travel: Artificial Intelligence and Embedded Systems. Market trends and new tools to easily apply data-driven strategies and optimise direct sales and revenues
By Vincenzo Cascone Hotel Ads Specialist, Google, Andrea Delfini Founder & CEO, Blastness, Matteo Pagni Digital Marketing Manager, Blastness
13:00 - 14:10
Networking lunch
14:15 - 14:30
Business Intelligence and Digital Marketing: the perfect combination for your sales strategy.
By Luca Migliavacca Sales Manager, Sysdat Tourism
14:30 - 14:45
ARTIFICIAL INTELLIGENCE IN THE DIRECT SALES PROCESS - is it possible to attempt emotional selling online?
By Francesco Desideri CMO, HotelNerds by EasyConsulting

Artificial Intelligence, today, seems to be able to do everything, but the reality is that current applications are only the tip of the iceberg of a subject that, potentially, has no limits. Through a quick introduction to the different types of AI, we will explain how it is possible to anticipate the needs of those browsing your site in order to propose the most suitable solutions to satisfy them.
Where
Room 2
14:45 - 15:00
Hotel automation, mistakes to avoid, examples to follow and news from the future
By Federico Zucca Development Manager, STS Hotel - I.S.I. S.r.l.