Passionate entrepreneur expert in destination marketing and social impact management with international experience for major travel brands (TripAdvisor, World Travel Market, TTG, ...).
He left his career in London to return to Italy and found Destination Makers, a boutique consultancy focused on the enhancement and promotion of destinations (particularly fragile areas) and the motivation of local communities.
A lecturer and speaker at major international events such as the Council of Europe's Cultural Routes Forum and the United Nations World Tourism Organisation Workshop, since 2017 he has been on the Scientific Committee of BTO, the main event on innovation in tourism in Italy, and since 2019 he has been coordinating the theme 'destination'.
She is the creator, together with her team, of Recharge in Nature, a territorial marketing campaign that has gone viral with almost 20,000 applications from all over the world to experience a stay of total disconnection (without a mobile phone) in a refuge in the heart of the Veneto Dolomites, and Sea Working Brindisi, a territorial marketing campaign to relaunch the city as a destination for smart workers.
She lives between her Apulia and the Destinations that daily trust Destination Makers, firmly convinced that a Destination is never a place, but a new way of seeing things.