Jérôme Lassara is the VP Development at Accor South Europe and a Board Member of Assofranching Italy and of EFF (European Franchise Federation).
As a VP Development, he is in charge of the development of all Accor brands in Italy, Greece, Malta, Cyprus, Spain & Portugal (Raffles, Fairmont, Sofitel, Orient Express, The House Of Original, SLS, SO, Swissôtel , Mövenpick Hotels & Resorts, Pullman, Mgallery, 25 hours, Mama Shelter, Mercure, Novotel, Adagio, Ibis family, Jo&joe, Tribe, Greet) for all type of contracts (franchising, management, ownership).
In the past he was the VP Development & Franchise at AccorHotels Italy, Greece, Israel & Malta (2013-9/2018), Managing Director of Novotel chain in Italy – AccorHotels Italy (2010 – 2012), Managing Director of Ibis chain in Italy – AccorHotels Italy (2002 – 2009), Development manager at AccorHotels Spain (1998 – 2001) and Development manager at AccorHotels Indonesia (Jakarta/Kuala Lumpur) (1994 – 1997).
He holds an MBA in Hospitality Management from CORNELL/ESSEC (1991-1993) and an MBA major in Finance from PARIS, DAUPHINE University (1987-1991).
He speaks French, English, Italian, Spanish, and Indonesian.