Mirko Lalli is the Founder and CEO of The Data AppealCompany.
15 years of experience in marketing and digital innovation as a consultant and teacher make him one of the reference experts in Italy for tourism and new technologies. International speaker and lecturer in masters and courses of various Italian universities. Scientific Director of MATIS, H-Farm Education's Master in Travel Innovation Strategy. Member of the Tourism Innovation Committee of the Ministry for Cultural Heritage and Activities and Tourism since its first edition. He collaborated in the creation and development of the leading European event for the BTO travel sector (Buy Tourism Online). He is a member of the BTO Educational Scientific Technical Committee. In December 2017 he participated in the Singularity University Executive Program in Silicon Valley.