Riccardo Cocco, Brand Ambassador of BeSafe Suite. He collaborates and has collaborated with many of the most important national and international hotel companies, including Alpitour World Hotel & Resorts (VOIhotels), Radisson Blu Hotels & Resorts, The Charming Hotels of the World, Starwood Hotels & Resorts. In 2009 he was Director of the 14 hotel facilities for the G8/G20 summit in L'Aquila, inside the Coppito military base, managing hospitality for over 32 guest nations. He collaborates as a lecturer and associate professor with Baicr, IPSEOA Tor Carbone, Tor Vergata University, Lynn University and Florida International University. He is the founder of FORMAT - ospitalitĂ d'autore, a professional technical-operational consulting hub for Hotels and Short Term Rentals. He is Professor of Revenue Management in the master's degree course in English at the University of Rome Tor Vergata: "Tourism Strategy, Cultural Heritage and Made in Italy". He is the founder of the group of short rental flats: Sweet Collection. He is the head of Next Gen Opti Italia, a company offering cloud-based solutions for the hospitality industry and a member of The Revenue Management Alliance.