Who We Are


Over the past twenty years the hospitality and tourism industries have witnessed the fastest and most revolutionary changes in its history. The integration of the Internet, social media and digital communication has revolutionized the travel journey. Everything is now more direct, immediate and complex.

Then came 2020… A watershed year that put a strain on the entire travel industry - worldwide. This challenged everyone - from operators to travelers - to find new resources, not only to survive, but to resume tourism with more awareness and methodology, and with a greater openness to change and a new drive for versatility.

Technology and innovation have drastically altered - from hotels and airlines to individual travelers. Tourism has leveraged new solutions and strategies, such as eCommerce and location intelligence, to develop an experience that perfectly conforms to new tourist preferences making travel faster, more varied and pleasant.

Today, more than ever, the use of technology in the hospitality and travel sectors makes a difference throughout the travel process - from pre-booking to post-stay loyalty.

HICON - Hospitality Innovation Conference was born out of this scenario, an event entirely dedicated to the most advanced hospitality technologies.

NH Collection Milan Citylife
Via Bartolomeo Colleoni, 14 - Milan

Wednesday 23 November 2022
From 9:00 to 18:00 CET

The scientific committee


Giancarlo Carniani

Among the creators of BTO, he has an important management experience in large hotel chains, today he is General Manager of Villa Olmi Resort, Mulino di Firenze and, since January 2013, of Hotel Plaza Lucchesi.


Mirko Lalli

Founder and CEO of The Data Appeal Company. Lecturer in masters and courses on digital communication and management for tourism and Scientific Director of MATIS, Master in Travel Innovation Strategy at H-Farm education.



Nicola Delvecchio

Nicola Delvecchio is Hospitality consultant and trainer, Teamwork


Silvia Moggia

Social Media Manager & Marketing Consultant for The Data Appeal Company, he also deals with promotion and development for accommodation facilities and destinations and writes for Officina Turistica.




Teamwork has been operating in the hospitality industry since 1998, providing the know-how and experience gained by its consultants and has for years been a reliable and expert interlocutor able to provide customized services, so as to collaborate with the most important hotel chains, territorial promotion agencies, training agencies, universities.

data appeal company

5 million pieces of feedback are posted online every minute - the digital traces left by people who have experienced the world around them. Today, this feedback is the main guiding factor in purchasing decisions on a global level. The Data Appeal Company collects, measures and analyzes all the feedback published online, combines them with geographical and contextual data, and offers you the opportunity to leverage human experience to guide your business choices.

Media Partners

The Data Appeal Company

At the beginning, Officina was a niche space for all those who wanted to share ideas and participate in a conscious development of tourism and hospitality in Italy.
Today it is one of the reference blogs of the hotel sector in Italy.
It brings together over 25 tourism brands, including some of the best-known destination experts on the international scene, who each week share their authoritative point of view on the most current travel topics. From 2019, Officina Turistica has become part of Travel Appeal, travel section of The Data Appeal Company Spa, a company specializing in human experience analysis. The Data Appeal Company collects, measures and analyzes all the feedback published online, combines them with geographical and contextual data, and offers companies in any sector the opportunity to exploit human experience to guide their business choices.
Travel Appeal is the area of the company dedicated entirely to tourism and hospitality.