Over the past twenty years the hospitality industry has witnessed the fastest and most revolutionary changes in its history. The integration of the Internet, social media and digital communication has revolutionized accommodation/hosting. Everything is now more direct, immediate and complex.
Moreover, guests’ consciousness and competence have grown. Millennials, Generation Z, and digital natives, the guests of the future, are already present. The integration of technology in hotels affects each step in the customer journey, from the booking phase to the customer’s retention and loyalty after the stay.
HICON - Hospitality Innovation Conference was born out of this scenario, an event entirely dedicated to the most advanced hospitality technologies.
Thursday, December 2nd, 2021
From 9:00 to 18:00 CET
The scientific committee
Among the creators of BTO, he has an important management experience in large hotel chains, today he is General Manager of Villa Olmi Resort, Mulino di Firenze and, since January 2013, of Hotel Plaza Lucchesi.
Founder and CEO of Travel Appeal. Teacher in masters and courses in digital communication and management for tourism and Scientific Director of MATIS, Master in Travel Innovation Strategy of H-Farm education.
Nicola Delvecchio is Hospitality consultant and trainer, Teamwork
Teamwork has been operating in the hospitality industry since 1998, providing the know-how and experience gained by its consultants and has for years been a reliable and expert interlocutor able to provide customized services, so as to collaborate with the most important hotel chains, territorial promotion agencies, training agencies, universities.
5 million pieces of feedback are posted online every minute - the digital traces left by people who have experienced the world around them. Today, this feedback is the main guiding factor in purchasing decisions on a global level. The Data Appeal Company collects, measures and analyzes all the feedback published online, combines them with geographical and contextual data, and offers you the opportunity to leverage human experience to guide your business choices.
Travel Appeal is the B2B startup participated by H-FARM that collects and analyzes online data in real time for the travel world: through an Artificial Intelligence system, it is able to interpret and transforming them into practical advice thanks to which tour operators can improve their positioning and digital reputation resulting in a positive impact on turnover and on the management of priorities and business operations.