Over the past twenty years the hospitality industry has witnessed the fastest and most revolutionary changes in its history. The integration of the Internet, social media and digital communication has revolutionized accommodation/hosting. Everything is now more direct, immediate and complex.
Moreover, guests’ consciousness and competence have grown. Millennials, Generation Z, and digital natives, the guests of the future, are already present. The integration of technology in hotels affects each step in the customer journey, from the booking phase to the customer’s retention and loyalty after the stay.
HICON - Hospitality Innovation Conference was born out of this scenario, an event entirely dedicated to the most advanced hospitality technologies.
Talent Garden Calabiana, Milan
Giovedì 3 dicembre 2020
From 9.00 to 18.00
The scientific committee
Travel Appeal is the B2B startup participated by H-FARM that collects and analyzes online data in real time for the travel world: through an Artificial Intelligence system, it is able to interpret and transforming them into practical advice thanks to which tour operators can improve their positioning and digital reputation resulting in a positive impact on turnover and on the management of priorities and business operations.
Teamwork has been operating in the hospitality industry since 1998, providing the know-how and experience gained by its consultants and has for years been a reliable and expert interlocutor able to provide customized services, so as to collaborate with the most important hotel chains, territorial promotion agencies, training agencies, universities.