Programma 2019

Examples of using AI to enhance the hotel guest experience, limitations, opportunities, trends

From «Buying economic quantities of goods and selling them on to consumers» to « Fulfilling consumers’ desires with a service they trust in the moment», introducing what we envision for the future of hospitality and how hoteliers are - or should be - keeping pace with technology innovations from an operational, content and distribution perspective, as well as exploring how consumer behaviour has been transformed through technology.

Come estendere un brand ad una nuova esperienza di lusso nell’hospitality, perché venga ricordata dagli ospiti per il resto della loro vita? E come trasformare una centrale geotermica nell’ecosistema turistico che è oggi Blue Lagoon? E infine, come far diventare Blue Lagoon con le sue spa, hotel e ristoranti la prima destinazione da visitare in Islanda sia in termini numerici che di reputation? Sigurdur Thorstheinsson ci racconterà la lunga collaborazione tra Design Group Italia e Blue Lagoon che, iniziata nel 1997 e ancora in corso, ha visto l’approccio del design e la centralità del visitatore finale come driver di successo. Un’evoluzione lunga decenni che parla di branding e PR, di interior design a lighting design, dalla customer experience alla digital transformation.

In an attempt to build comfortable environments for people, architecture lifts up walls and ceilings and locks us out of our very own house: the universe. Surprisingly, CoeLux technology lets the sun and the sky in, acting even better than a real window.

Through photo illustration, let’s renew the true spirit of customer-centric

Explanation about Winnow technology used and CS or example of AI applied against doos waste

L'intervento di Giorgio Soffiato sarà focalizzato sull'analisi di strategie e tattiche di marketing digitale per strutture turistiche e, soprattutto, destinazioni e realtà che operano nel mondo Food & Wine. Forte dell'esperienza come coordinatore del modulo di digital marketing del master in cultura del Cibo e del Vino dell'Università Ca' Foscari, e della recente gestione di due portali di destinazione turistica, il relatore proporrà un modello pratico di ragionamento per impattare concretamente sui KPI di marketing per travel e food.
Relatore: Giorgio Soffiato

Guest room access in hotels has undergone many significant changes in the past 50 years. From the move away from mechanical keys to smart & magnetic stripe keycards in the 1970’s & 80’s, to the RFID revolution in the early noughties, today, the mobile phone is now the key to our rooms - but what does the future hold for guest room access?

Technological developments are exploding spectacularly while trust levels in society are imploding. How do these two relate? Tech offers great opportunities for efficiency, personalisation and transparency. But on the other hand, it poses complex ethical challenges to trust and privacy. Research shows many new innovations will be ready before we, humans are ready to embrace them. And, how does this dynamic play out in our youngest generation, Gen Z?  How will people embrace future technologies?; How do trust and ethics influence to adoption of new tech?; What does Gen Z want and need when it comes to trust and tech?