Magnus started his career as a strategic and creative copywriter within the advertising business. In 2007 he joined Stylt, focusing on concept development, branding and storytelling for a broad range of national and international hospitality projects. Combining his strategic and creative skills, Magnus is responsible for research, analysis and insight as well as creating powerful and inspiring narratives that become the foundation for each unique concept. These stories are the guideline for Stylt’s price winning design and a vital part of extraordinary guest experiences with a strong sense of place.